One founder. A crew of agents. Better every week.
An internal team of AI agents that researches, drafts, checks and schedules marketing for our own brands. A person approves everything public or involving money.
Status: building. This is an internal system, not a service you can buy today. It is shown here because it is how I practise what I teach, and because it may become an offer later.
A one-person agency run by agents
Kaizen means steady improvement. The system runs a weekly loop: look at what happened, choose one change per brand, produce it and measure again.
Growth and research
Finds trends, studies what formats work, and prepares a weekly data summary.
Creative
Produces drafts of videos, covers, thumbnails and blog posts, many using a local GPU.
Quality and compliance
Checks every draft for quality and flags claims, disclaimers and rules before a person sees it.
Distribution and revenue
Prepares posts and emails and follows up on leads. Sending happens only after approval.
Platform protection
Daily checks on security, backups and integrations. Proposes fixes; a person applies them.
An executive agent
Reviews the week, sets one change per brand and issues the next set of tasks.
Four rules the system runs on
- Kaizen over hypeSmall tested changes every week beat a big launch.
- First sale firstWork is ranked by how close it is to a first sale for each brand.
- Agents do, humans approveAgents draft, render and schedule. The owner approves anything public, sent or spent.
- Honest by defaultNo invented numbers or testimonials. Saying "early stage" is allowed.
What is real today
- The agent roster, hand-off rules and approval flow are designed and documented.
- It is being used on our own brands first. There are no external client results to show yet, and none are claimed.
- Whether it becomes a service for other businesses will depend on how well it works for us.
Curious how this could work for your business?
I am happy to talk about what a small team of agents could and could not do for you. No obligation.